10 Social Media Statistics You Need to Know in 2021 Infographic

Choosing “quote tweet” means you add a comment above someone’s post; just hitting “retweet” means it gets sent to your followers without any commentary from you. You should quote tweet whenever you can, so people understand why you are sharing something. University Communications and Marketing has developed a set of guidelines for employees and faculty who wish to create individual social media accounts for personal or professional use. Please contact the social media team in University Communications and Marketing for best practices. "Most popular social networks worldwide as of January 2021, ranked by number of active users." Accessed Oct. 31, 2021. Usage of the major social media platforms varies by factors such as age, gender and educational attainment.

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Talk to your teen about what is appropriate and safe to share on social media. Let your teen know that you'll be regularly checking his or her social media accounts. How teens use social media also might determine its impact.

Start prioritizing your social media marketing strategy

With marketers no longer limited to traditional forms of media — TV, radio, print, mail, billboards, magazines, etc. — the social media marketing industry was born. Google’s attempt to elbow its way into the social media landscape, Google+, launched in 2012. A rocky existence came to an end in 2018, after the private information of nearly 500,000 Google+ users was compromised by a data security breach. In 2002, LinkedIn was founded as a networking site for career-minded professionals.

There’s also a host of social media management tools to help with publishing, scheduling posts, monitoring, and competitive analysis to simplify things further. With such an approach, you can build a loyal fan base that spreads the word about your brand organically. Quora is a great place for establishing yourself as an expert on a certain topic, and you can do so by answering questions created by other users. You can double your benefit from Quora if you use it to come up with content.

Finding the type of social media network that’s right for you

This is particularly important for teens vulnerable to social anxiety disorder. Biteable offers over 24 million stock images, video clips, animations, and templates to help you get started. Easily add text, animations, background music, and even a voice over. Upload your own video clips and images, or record new clips from within the app.

Create diverse content

Each network tends to have a ‘sweet spot’ for frequency based on their algorithms. It used to be beneficial to post several times a day on Facebook for many brands, but with decrease organic reach, a single update tends to be more effective. We find a higher frequency on LinkedIn or Twitter tends to be more effective.

From a single dashboard, you can schedule and publish posts, engage your followers, monitor relevant conversations, measure results, manage your ads, and much more. Platforms like LinkedIn are ideal for B2B purposes, because they allow brands to connect with new audiences, meeting them where they go to network and do business. Whenever a new social media platform emerges, it’s essential to know the difference between a shiny new object and a fast-growing platform that has the potential to stick. Each of these engagements presents an opportunity for marketers to influence a customer or group of customers. For example, a company that monitors its Twitter feed in real time — either through an automated service or in person — is positioned to respond quickly to a customer’s request or comment.